Case Study:

Millions

Client: Millions

Production Location:

Toronto, Canada

Project Intent

Produce a storytelling oriented video showcasing an athlete that leverages the Millions application in their training regimen. The purpose of the video is to increase brand awareness, as it corresponded with the early stages of the brand.

Millions is a digital commerce platform connecting athletes and fans around the world. Leveraging the most cutting edge e-commerce integrations and AI, it has quickly become one of the top platforms in the sports industry. Following their 2021 series A funding, they focused on expansion and growth of brand awareness. We were proud to partake in that growth with this project.

Results

This was the first piece of owned media created specifically for Millions. Prior, all media on social channels was derivative.

Brand awareness increased following the media launch. Search volume on Google for the company increased by 180% from Q1 to Q2.

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